Work
Measured across our own account fleet, 30 May to 2 September 2026. Every figure below is counted, not estimated.
Campaigns produced for
Work delivered through paid-per-view campaign platforms rather than as direct agency engagements.
Distribution
| Platform | Clips published | Share of volume |
|---|---|---|
| 1,629 | 87% | |
| YouTube Shorts | 157 | 8% |
| TikTok | 89 | 5% |
The mix is deliberate rather than final — Instagram is where the measured evidence base is deepest, and platforms are treated as separate shelves with their own formats and their own results.
Reach
| Views | Campaign | Platform |
|---|---|---|
| 373,494 | AI tooling — talking head | |
| 131,819 | AI tooling — talking head | |
| 79,367 | OpenArt | |
| 68,211 | OpenArt | |
| 56,921 | OpenArt |
A single clip reaching a third of a million views is an outlier, not a promise. The number that matters to a campaign is the median across a fleet, sustained over months — which is what the volume figures above describe.
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